![]() ![]() An All-Encompassing Messenger Chat ServiceĬhina currently uses a very popular news feed service known as ‘WeChat’. So this merger, combining multiple messaging services, means companies only need to invest in one chatbot.ģ. The downside of chatbots is they are difficult to programme. These allow customers to have their questions answered or book services immediately via the chat. One example of this type of technology is interactive chatbots. So, all in all, fewer spam messages for customers, and a more targeted and interested audience for businesses!Ī continuing trend with marketing is the use of new technology to advertise products in innovative ways to targeted audiences. This will also be a more favourable marketing technique for customers as well as Facebook requires users to opt-in to receive messages from businesses. With the integration of the three popular messaging sites, marketers can craft messages and send them directly to your messenger inbox, regardless of what platform you use. Therefore, customers end up receiving unsolicited emails that they ignore.įor a long time, marketers have been looking for more efficient techniques than email so this merger may help with this problem. However, often email marketing isn’t as effective as companies buy email addresses. The project, that is expected to be completed by 2020, will allow users on Messenger, WhatsApp and Instagram to communicate with each other even if they all use different messaging sites.īut What Could Be The Benefits Of This Messenger Merger for Your Marketing Strategy?Įmail newsletters are a very popular form of marketing for businesses as it allows one mass email to be sent to multiple customers. Last week we revealed that Facebook had announced it was going to merge a trinity of powerful social messaging sites. ![]()
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